WeAr Event Calendar


Official Opening Ceremony Pitti Immagine Uomo 94
Time: 10:30 am
Location: Piazza della Signoria 1, Firenze

Scandinavian Panel on buying menswear
Time: 12pm
Location: P.O.P Arena, Fortezza da Basso

Guest Nation Georgia
Time: 3pm
Location: Central Pavilion, Lower Floor, Spazio Carra

Pepe Jeans London: Cocktail and DJ Set
Time: 3pm – 6pm
Location: Spazio Belfiore

Opening Fanatic Feelings – Fashion Plays Football: Exhibition
Time: 5pm – 8pm
Location: Complesso Santa Maria Novella, Piazza della Stazione 5, Firenze

Gucci Garden: Opening of two more rooms, Cocktail
Time: 7:30-9:30pm
Location: Piazza della Signoria 10, Florence


Fumito Ganryu Designer Project: Fashion Show
Time: 10am
Location: Via Val di Marina 15, Florence

Scandinavian Man Panel: Future of Print: why magazines are more important than ever
Time: 1pm
Location: P.O.P. Arena, Fortezza da Basso

Mini Fashion Collection Presentation & Opening Cocktail
Time: 2:30pm – 5pm
Location: Spazio MINI – Piazzale delle Ghiai

Live Band: Les Enfants
Time: 4pm – 5pm
Location: Spazio MINI, Piazzale delle Ghiaia

Denham The Jeanmaker and Candiani Denim: Denham’s 10th anniversary celebration – Cocktail
Time: 4pm – 7pm
Location: Padiglione delle Ghiaia, Stand 7 Pitti Uomo

MCM: Fashion Show
Time: from 5pm
Location: Via Valfonda 25, Florence


BED j.w. FORD – Fashion Show
Time: 5pm
Location: Stazione Leopolda

Federico Curradi
Time: 8:30pm
Location: Via Santo Spirito 9, Florence

WeAr to Eat


Fish plates, in a cool location with sofà and art pieces.

Piazza di Cestello, 50124 Firenze
+39 0552645364

Buca Mario

Typical tuscan food, soups and meat in an elegant location in the c entre of the city.

Piazza degli Ottaviani, 16r, 50123 Firenze
+39 055 214179


Mozzarella bar, with many different combinations of plates, and pizza.

Via de’ Tornabuoni, 16, 50123 Firenze
+39 055 277 3526


Typical Japanese restaurant in a very elegant situation.

Borgo S. Frediano, 10 r, 50124 Firenze
+39 055 291840

Fusion Bar

Fusion plates and special cocktails in this place on the ground floor of the 5 star hotel Gallery Art Hotel.

Vicolo dell’Oro, 3, 50123 Firenze
+39 055 2726 6987

13 Gobbi

Typical tuscan restaurant with most iconic plates.

Via del Porcellana, 9R, Firenze
+39 055 284015


Typical tuscan food in cool and artistic place.

Via del Moro, 48, 50123 Firenze FI
+39 055 239 8898

Buca dell’Orafo

Tuscan menù in a small but typical place, close to Ponte Vecchio.

Via dei Girolami, 28, Firenze
+39 055 213619

Odeon Bistro

Mediterranean food in a cool location close to one of the most cinema of the city.

Piazza degli Strozzi, 8, 50123 Firenze
+39 055 215654


Pizza and meat in a typical tuscan location.

Piazza del Carmine, 24, Firenze FI
+39 055 281015

WeAr to Shop

Florence is every shopper’s dream but also for retailers a top destination to gain inspiration.

Here a list of the must-go-sees in Florence’s retail scene.


The most famous florentine boutique, with luxury labels and upcoming designers.

Via Roma, 19/21R, 50123 Firenze
+39 0559064116

Gerard Loft

Gerard Loft was born in the centre of Florence from an idea of its owner Tommaso Pecchioli.

Via de’ Pecori, 36R, 50123 Firenze
+39 055282491


Fashion concept store collecting a luxury brand selection and designers from all around the world.

Via Calimala, 29, 50123 Firenze
+39 055219163

Moi Je Joue

Boutique with exclusive womenswear collections.

Via Vincenzo Gioberti, 70R, 50121 Firenze
+39 0552477819


Classic outfits for both man and woman, in this historical and typical fashion boutique.

Via del Sole, 2, 50123 Firenze
+39 055292764

Flow Store

In the store a selection on premium labels and upcoming brands, also accessories.

Via Vecchietti, 22, 50123 Firenze
+39 055215504