WeAr Event Calendar


Opening Ceremony Pitti Immagine Uomo 95
Time: 10:30 am
Location: Piazza della Signoria 1, Firenze

Guest Nation Portugal
Time: 3pm – 6pm
Location: Main Pavilion, Lower Floor, Spazio Carra

Mackage: an immersive multimedia experience. Cocktail party + Dj
Time: 4pm – 6.30pm

Slam Jam: Exhibition opening with Carhartt WIP, Nike and Stussy. Cocktail & live Performances (invitation only)
Time: 6pm – 9pm
Location: Museo Marino Marini, Piazza di San Pancrazio, Firenze

Gucci Garden (invitation only)
Time: 6.30pm – 9pm
Location: Piazza della Signoria 10, Firenze

Diadora: Exhibition Opening
Cocktail party + Dj
Time: 10pm – 2am


: Arts-Meets-Fashion Installation (Free admission)
Time: 9am-6pm
Location: Via Valfonda 25, Firenze

Lumberjack: Celebration of the 40th anniversary of the brand and presentation of the Green Project
Time: 9am-6pm
Location: Area Monumentale, Cannoniera

Lessons in Sustainable Fashion: Round table by the department for International Trade. Speakers from Stella McCartney, Burberry and Vivienne Westwood and more (Invitation only)
Time: 9.30am
Location: Lungarno Guiciardini 9, Firenze

Slam Jam
: Exhibition with Carhartt WIP, Nike and Stussy. Cocktail & live Performances (Free admission)
Time: 10am – 7pm

Diadora: Exhibition
Time: 11am-7pm
Location: Viale Fratelli Rosselli 5, Firenze

La Martina: Presentation of the collaboration with Timothy Everest (Global Strategy Director of the brand) and Neil Hobday (Chief Executive at Guards Polo Club)
Time: 12pm

PARCOATS Florence: Presentation of the first outerwear collection 
Time: 12.30pm-3pm
Location: Main Pavilion, Lower Floor, Stand T9

#REDAWAY: Sustainability, Transparency, Survival: The project of Reda in collaboration with Pitti Immagine
Time: From 5pm

Y/Project_Pitti Uomo 95 Menswear Guest Designer 
Time: 6pm

W.P. Lavori in corso
Time: 6pm
Location: Via della Vigna Nuova 75r, Firenze


Instituto Marangoni School of Fashion & Art Firenze presents Unboxing Barengo: Lecture in collaboration with I-D.
Time: 3pm-6pm
Location: Via de Tornabuoni 17, Firenze

Inception / Lanificio F.lli Cerruti in collaboration with Cad & The Dandy: Screening of the short film & cocktail party (Invitation only)
Time: 4.30pm-6.30pm
Location: Park Box, Fortezza da Basso

Collezione Automobili Lamborghini
Time: 4.30pm-8pm
Location: Piazza Adua 1, Firenze

ALDOMARIACAMILLO_Pitti Italics Special Event
Time: 5pm
Location: Viale Fratelli Rosselli 5, Firenze


Guest Lecture ‘Buying and storytelling: the language of fashion in a concept store’ / Polimoda
Time: 10am
Location: Via Curtatone 1, Firenze

Maschio Forum: Fashion Business Summit specialised in men’s fashion & lifestyle and a round table with 4 top e-commerce marketing managers
Time: 4pm-9pm
Location: Lungarno Guicciardini 1, Firenze

WeAr to Eat


Fish plates, in a cool location with sofà and art pieces.

Piazza di Cestello, 50124 Firenze
+39 0552645364

Buca Mario

Typical tuscan food, soups and meat in an elegant location in the c entre of the city.

Piazza degli Ottaviani, 16r, 50123 Firenze
+39 055 214179


Mozzarella bar, with many different combinations of plates, and pizza.

Via de’ Tornabuoni, 16, 50123 Firenze
+39 055 277 3526


Typical Japanese restaurant in a very elegant situation.

Borgo S. Frediano, 10 r, 50124 Firenze
+39 055 291840

Fusion Bar

Fusion plates and special cocktails in this place on the ground floor of the 5 star hotel Gallery Art Hotel.

Vicolo dell’Oro, 3, 50123 Firenze
+39 055 2726 6987

13 Gobbi

Typical tuscan restaurant with most iconic plates.

Via del Porcellana, 9R, Firenze
+39 055 284015


Typical tuscan food in cool and artistic place.

Via del Moro, 48, 50123 Firenze FI
+39 055 239 8898

Buca dell’Orafo

Tuscan menù in a small but typical place, close to Ponte Vecchio.

Via dei Girolami, 28, Firenze
+39 055 213619

Odeon Bistro

Mediterranean food in a cool location close to one of the most cinema of the city.

Piazza degli Strozzi, 8, 50123 Firenze
+39 055 215654


Pizza and meat in a typical tuscan location.

Piazza del Carmine, 24, Firenze FI
+39 055 281015

WeAr to Shop

Florence is every shopper’s dream but also for retailers a top destination to gain inspiration.

Here a list of the must-go-sees in Florence’s retail scene.


The most famous florentine boutique, with luxury labels and upcoming designers.

Via Roma, 19/21R, 50123 Firenze
+39 0559064116

Gerard Loft

Gerard Loft was born in the centre of Florence from an idea of its owner Tommaso Pecchioli.

Via de’ Pecori, 36R, 50123 Firenze
+39 055282491


Fashion concept store collecting a luxury brand selection and designers from all around the world.

Via Calimala, 29, 50123 Firenze
+39 055219163

Moi Je Joue

Boutique with exclusive womenswear collections.

Via Vincenzo Gioberti, 70R, 50121 Firenze
+39 0552477819


Classic outfits for both man and woman, in this historical and typical fashion boutique.

Via del Sole, 2, 50123 Firenze
+39 055292764

Flow Store

In the store a selection on premium labels and upcoming brands, also accessories.

Via Vecchietti, 22, 50123 Firenze
+39 055215504