Welcome to Florence

Let's put our best outfits on and start off this new main season in Florence with a bang!

Pitti Uomo is around the corner and it is more vital than ever to make new connections, discover new talent and create vital business. Pitti Uomo is of course known in the menswear market but in recent years ever more companies have been displaying womens collections alongside mens. And note: those who create good menswear will more often than not succeed in womenswear as well. Even if your key client are women - why not make a small corner and present men's as well - at the end: it is the same client who shops for both. She will want to find her perfect dress but wouldn't mind buying her better half a shirt that goes along with it.

Of course, should menswear be your target group, Pitti will be able to cater to all your needs. Don't forget to check out the new talents that are displayed in the Touch!, Make and MyFactory halls.

If you need tips on getting around the city please go to the section WeAr To Go of our Buyer's Guide.

The WeAr team will present on these pages during Pitti some relevant decision makers to give you an insight as to what is happening at the show. We will also show what is hot - so in case you miss your flight, don't worry, we have you covered and you can follow here what has happened at Pitti.

As always, we are looking forward to hear your comments and wish you successful business,


Klaus Vogel

Editor & Publisher