Tommy Hilfiger has announced the third edition of the Tommy Hilfiger Fashion Frontier Challenge, which is now open for applications until March 8, 2021. The global programme aims to support young start-up and scale-up stage businesses that promote inclusive and positive change in fashion. Since the Challenge’s inception in 2018, the THFFC has awarded more than €350,000 to entrepreneurs who stand up for what they believe in and are committed to driving change within their communities.
“The Tommy Hilfiger Fashion Frontier Challenge spotlights those entrepreneurs who are enriching our industry with their positive influences,” says Tommy Hilfiger. “This year, we want to showcase an even more diverse range of perspectives, ideas and communities by supporting BIPOC entrepreneurs. We have a responsibility to drive change within the fashion industry, and I’m honoured to enable our commitment to inclusivity and equal representation through the upcoming Tommy Hilfiger Fashion Frontier Challenge.”
Interested companies are invited to submit their project proposals that strive to create an inclusive value chain in the fashion industry. Applicants will be whittled down to six finalists who will then be invited to develop and elaborate their business plans virtually with the support of a dedicated team of Tommy Hilfiger and social enterprise experts. With appropriate training from an experienced pitch coach, the finalists will present their concept in front of a prestigious panel of judges and a select audience at the Tommy Hilfiger Fashion Frontier Challenge Finale in early 2022.
For the first time, Tommy Hilfiger has also opened the programme to its customers, who are now invited to join as judges and vote in deciding this year’s finalists. Customers will narrow down the 200 finalists to 50. Each participant will receive at least four applications, which can then be judged via a microsite. Applications to join the judging panel can be submitted to the following microsite until 8 February 2021
“Although the fashion industry has already taken some steps to become more inclusive and diverse, there is still much to be done,” says Martijn Hagman, CEO, Tommy Hilfiger Global. “With the Tommy Hilfiger Fashion Frontier Challenge, we are furthering our commitment to equality and diversity and helping to drive the change we all want and need to see.”