17th edition of Maroc in Mode

17th edition of Maroc in Mode

With 140 Moroccan and international exhibitors, an even larger number of production specialists presented themselves at this year’s Maroc in Mode – Maroc Sourcing to over 1,000 trade visitors at the Moulay Hassan racetrack in Marrakech. Visitors from 16 countries, such as Spain, France, Portugal, Italy, UK, Germany, etc., including high- profile companies and vertical top providers, used the show as a platform to expand their production portfolio, intensify existing contacts and finalize production projects. In total, more than 700 came from Morocco, over 300 from European countries (Spain, France, Portugal, Italy, Germany, UK) and further countries like Japan. Visitors were particularly interested in the current topics of fast fashion and sustainability.

The 17th edition of Maroc in Mode – Maroc Sourcing became more international: producers from 6 countries presented their extensive production offer in the fields of fast fashion, denim, knitwear, tailoring and corporate fashion, among them exhibitors from Morocco, China, Pakistan, Portugal flagged with more than 20 companies in the area of Maroc Sourcing, Turkey was represented here by 19 specialists in fabrics, ingredients, accessories and services. The expansion into further markets is to be continued. 

Fast fashion and sustainability are top themes 

In line with visitor interest, the fair focused on sustainable aspects and fast fashion. Increasingly more exhibitors are sustainably certified, i.a. from Oekotex, BSCI, GOTS, ISO, through individual customer audits, etc. Exhibitors and visitors unanimously confirmed that sustainable production is the textile future: “There is a growing demand for sustainable production. We assume that from 2020 almost every company will demand sustainable production. That’s why we’re investing in new machines and changing all our processes from chemical use to laser technology,” said Hind Raki, Commercial Manager of Crossing. 

Against this background, sustainable production is strongly promoted. Investments are made not only in the denim sector with the application of new technologies such as ozone, eFlow, laser but through out the industry. There are plans for projects that will establish a comprehensive ecosystem of circulation in Morocco. 

The comprehensive seminar program on both days of the fair gathered experts from the fashion industry and reflected here also the developments of the market, ia. with a view to the fundamentals of Oekotex certification, the opportunities and challenges of sustainable fashion for the sector, energy efficiency and circular economy in the textile and clothing sector, as well as the different conditions in the European and American fashion markets. 

Another focus was on digitalization and how to further enhance the added value of Moroccan textiles and clothing, e.g. with expert lectures on the change from CMT to FOB and new technologies from Lectra, etc. 

Strategically, the fair is even more international. At the fair, AMITH solemnly signed two partnership agreements with UIT – Union of Industries Textiles and UFIMH – Union Française Mode & Habillement on the first day of the fair. The aim is to further consolidate cooperation between the Moroccan and French textile and clothing industries. Already in 2017, the partnership with the Portuguese association ATP was sealed. While Spain and France are traditionally strong partners, in future the focus will increasingly be on new markets, especially Northern Europe. Scandinavia and Germany are seen as strategic markets in which the activity is to be increased significantly, measures are intensified.