LVMH’s attachment to innovation and entrepreneurship dates back to its foundation. This is why, for the 5th consecutive year, the Group is challenging innovative startups across the world to join its 75 Maisons in building the Future of Customer Experience. Startups are invited to do so by applying to the LVMH Innovation Award before March 12, 2021.
Entrepreneurship is a key pillar to the Group’s long-standing success. LVMH and its 75 Maisons continuously foster innovation and out-of-the box thinking, and the LVMH Innovation Award – an annual celebration of innovation, creativity and excellence – plays an integral part in this endeavor. Over the years, the Award has been a major accelerator for startups as well as Maisons, leading to iconic digitization projects all along the customer journey.
Despite the difficult circumstances it entailed, the Covid-19 pandemic has been a deep driver for digitalization. LVMH strongly believes this crisis can be turned into a stimulating environment, fostering change across different industries.
With the 2021 LVMH Innovation Award, the Group is eager to continue discovering game-changing solutions in omnichannel & retail, media & brand awareness, data & IA, operations & excellence manufacturing, employee experience and sustainability, to build remarkable experiences along all touchpoints of the customer journey.