28th edition of Milano Unica

28th edition of Milano Unica

At the 28th edition of Milano Unica, the Italian Textile and Accessories Exhibition, held at Fiera Milano Rho from 5 to 7 February, together with the number of exhibitors (421) similar to the one recorded in February 2018, a substantial confirmation was also confirmed of the number of visiting companies, both Italian and foreign, which were around 6,000. The attendance of Chinese companies was down due to the concomitance of the celebrations of their New Year, to a large extent recovered from the Korean presences and Japanese and the overall good performance of European presences. A result that, considering the general trend of the textile-clothing fairs, confirms the rightness of the choice of the advance in July also as a tow for the winter edition.

During the ceremony the ‘e-milanounica’ project was also presented, the marketplace launched in a pilot version that will be fully operational for the July 2019 edition. The initiative, thanks to the system partnership with Pitti Immagine, pursues the objective to promote the textile-clothing-fashion by extending digital the traditional activities of the fair, through marketing, content and promotion, allowing companies and their customers a constant updating throughout the year.

“The organizational effort, more and more aimed at making Milano Unica an essential appointment in the international panorama of textile fairs, has found a general positive feedback from buyers and exhibitors – said Massimo Mosiello, General Manager of Milano Unica, at the operational guide of the event textile-accessories since the first edition -. Upstream of this result there has not only been an important selection process aimed at guaranteeing high levels of quality of the collections presented, but also the accurate ways in which we have been able to present the various thematic areas and content projects. This work is the fruit of a great team game put in place at the system level, made possible by the indispensable support of the Ministry of Economic Development and the extraordinary collaboration of ICE. A result to which we must also give credit to the commitment lavished by the staff and collaborators of Milano Unica. A special thanks, finally to Japan Fashion Week for the original thematic evening dedicated to the tenth presence of the Japan Observatory in Milan.”