G-Star Raw will be launching its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. Made from the first ever Cradle to Cradle Gold Level certified denim fabric, its composed of 100% organic cotton, grown without any synthetic fertilizers or toxic pesticides.
Developed in partnership with Dystar, Artistic Milliners, and Saitex, G-Star sought to partner with its suppliers to help pave the way for future sustainable innovations. In order to ensure it remains an instrument for change in the industry G-Star and its mill partner worked together to create an open-source access to their sustainable denim fabric development processes, which can be accessed by others through the Institute’s Fashion Positive Materials Library.
The denim label also created the cleanest indigo technology formulated to date together with Dystar and Artistic Milliners, which uses 70 percent less chemicals, no salts and does not produce any salt by-product during its reduction and dyeing process, consequently saving water and leaving clean, recycle water effluent. In addition, in order to the most sustainable washing techniques possible, G-Star worked together with its long-term partner Saitex. Responsibly developed with the utmost care for people and the environment, the new washing techniques ensure that 98 percent of the water used can be recycled and reused, with the remaining 2 percent evaporating, leaving no water left behind to be wasted or released into the environment.