Artist, Can Demirezen has designed three vintage denims by ALBERTO. Rooted in Mönchengladbach. So, there’s no better space to present the unique items than the Concept Store by ALBERTO.
“OPEN – CLOSE”. Since when do ALBERTO jeans give instructions on how to operate the zipper? And in unmistakable, hand-embroidered letters to boot? The answer: Since Can Demirezen laid hands on three models. The artist reworked the vintage denims into canvasses. Given a completely free hand during the redesign, he was allowed to design according to his own taste.
“I really let off steam,” says Can Demirezen. The right thighs are adorned with oversized information such as article number, size and style. The back pockets were removed and reassembled slightly offset. Some of the statements that were applied to the trousers with high-quality, durable textile dye and screen printing were covered.
Impulsive ideas and radical approaches, inspired by hip hop designs and street art. At the same time, Can Demirezen follows his own beat. “My art is personal and impulsive,” explains Demirezen, who is a real all-rounder. He is pursuing his bourgeois career as a student of business informatics, working by day in the office of an accountant. At night he worked as a disc jockey and produced techno tracks. He is currently giving this hobby a rest in favor of his true passion: art. Especially hand-painted designs have drawn him.
The result can be viewed in ALBERTO’s concept store in Mönchengladbach. The perfect place for surprising stagings and innovative ideas. Last but not least, the exciting experimentation space doesn’t just bring important insights into the collections, features and styles that will benefit POS retail partners. A win-win situation for everyone – not least for creative minds like Can Demirezen. Because he plans to continue his cooperation with ALBERTO.