Under Chief Creative Officer Riccardo Tisci, Burberry is turning over a new leaf as it will cease its practice of putting unsaleable products into a landfill with immediate effect. Starting with the Italian designer’s first collection, which he will premiere at London Fashion Week on September 17th at 5 pm, the company will go fur-free.
“Modern luxury means being socially and environmentally responsible,” Marco Gobbetti, Burberry’s chief executive officer, said of the in-house mission to go greener. “This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”