The trouser specialist from Mönchengladbach, Germany, has opened its first store in its hometown.
The brand adopted the theme ‘Buy your pants local’ and opened the retail space in October on 130m2.
The new store should help to test new sales models, which should then benefit Alberto’s retail partners. It almost creates a concept store experience, with cups and other small items being on sale, but with the pant in the spotlight.
The interior design is created around the term ‘flexibility’, modular furniture that can be changed from day to day, a big flat screen can create different moods through movies or greet individual clients, as well as wall space that can feature a different image and therefore change the store’s atmosphere.
Alberto especially focuses on high-quality sales engagement, the sales staff goes so far as to even cycle to the warehouse, should a size be out of stock and needed by a client. Alberto also implemented a loyalty system, which allows entry to exclusive events and opening hours as well as discounts and the chance to participate at a pre-shopping.
On top of this, Alberto wants to revive the historic center of Mönchengladbach and opening the store in its location is the first step in that direction.