The upcoming edition of MAGIC, will see many activities taking place during the tradeshows. Below are some of many covering the Las Vegas Convention Center shows including: WWDMAGIC, FN PLATFORM, SOURCING @ MAGIC, WSA @ MAGIC, C

The upcoming edition of MAGIC, will see many activities taking place during the tradeshows. Below are some of many covering the Las Vegas Convention Center shows including: WWDMAGIC, FN PLATFORM, SOURCING @ MAGIC, WSA @ MAGIC, CHILDREN’S CLUB MAGIC.

-WWD Magic: WWDMAGIC Accessories + ATS, have come together under one roof to create one cohesive accessories shopping experience, called AccessoriesTheShow@WWDMAGIC. An accessories marketplace is created with specific neighborhoods to make shopping time efficient and clearly defined for buyers.

-Revamp / Design of Look & Feel for WWDMAGIC = Modern, Eclectic, and Colorful. The new vibe will reflect the WWDMAGIC girl – with a modern, colorful, and eclectic environment with designs and initiatives that are inspirational, aspirational and elevated.

-WWD and WWDMAGIC Partner to Create a Content Studio at LVCC. This will be run by WWD studios.

-FN Platform/WSA: For the first time outside of PREMIÈRE CLASSE, they will have an organized grouping at FNP – so there will be a French Pavilion. We are proud to have ten brands coming from France under the prestigious guidance of ADC.

-Sourcing @ Magic: In general, expecting about 40 countries represented at Sourcing. February Focus continent is Africa regional focus, with spotlight on: Kenya. Furthermore with President Trump now firmly in office, SOURCING at MAGIC will take a look at how the Trump administration may impact various free trade agreements and international trade relationships.

-WEARABLE TECHNOLOGY SHOWCASE – LVCC North Hall, Booth 66800. Explore the most talked about wearable technology and witness live demonstrations of the latest technology innovations featuring: Fabric printing, 3D printing, production automation. 
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Designer, Yuna Yang, showcased her F/W 2017 collection that was inspired by women taking a stand in troubled times.

Yuna Yang’s F/W 17 collection shows that “light shines brighter in the darkness.” She features both looks with bold print

Designer, Yuna Yang, showcased her F/W 2017 collection that was inspired by women taking a stand in troubled times.

Yuna Yang’s F/W 17 collection shows that “light shines brighter in the darkness.” She features both looks with bold prints and dancing colors and looks that play with chiaroscuro, such as dark velvet and light fabric. Women protesting in the streets of South Korea, the US Women’s March and elsewhere inspired Yuna Yang. With the F/W 2017 runway show, Yuna Yang celebrates women who make their social and political voices heard “the power of one person holding a candle.” 

Social and political movements have always expressed their inner light through fashion, whether suffragettes or hippies. YUNA YANG’s F/W 17 collection pays homage to people who hold on to hope and belief in shadowed times.

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By the end of 2017 Victorinox will close its clothing division. With this the S/S 2017 collection will be the last of the traditional brands from Ibach-Schwyz, with the exception of Japan, where the A/W 2017 collection will be closed. The brand with thi

By the end of 2017 Victorinox will close its clothing division. With this the S/S 2017 collection will be the last of the traditional brands from Ibach-Schwyz, with the exception of Japan, where the A/W 2017 collection will be closed. The brand with this focuses on its core business and thus supports sustainable development.

"For more than ten years, the garment line has been a valuable asset for our brand," said Carl Elsener, CEO of the Victorinox Group. "Our priority, however, is to strengthen Victorinox's position in a constantly changing global market. Therefore, the focus is now on our main categories, which best reflect the values ??of our brand as well as the needs of our global customers."

Victorinox 'clothing collections were initially offered in the US, but they were also gradually sold in selected markets such as Japan and the UK as well as in their own sales in Switzerland and Germany.

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Guess is launching an important strategic repositioning of MARCIANO GUESS under the new name Marciano Los Angeles. The goal is to open up new market opportunities, further expand the brand potential and position the brand in the fashion industry's t

Guess is launching an important strategic repositioning of MARCIANO GUESS under the new name Marciano Los Angeles. The goal is to open up new market opportunities, further expand the brand potential and position the brand in the fashion industry's top group.

The new focus is deliberately aimed at demanding, fashion-conscious customers. The new brand name Marciano Los Angeles refers to the origins of the brand in the Californian metropolis.

From the A/W 2017 collection, this new positioning will create a fashionable and trend-oriented collection with a more balanced price structure. A collection line should serve as a point of entry with basic travels and combine elegant styles with interesting materials. This more affordable collection segment is offered next to a higher-quality premium line.

In addition to North America and Europe, the brand strategy also seeks to penetrate previously untapped markets such as Russia, Turkey and Asia.

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7th to 9th February 2017 saw the last GDS being held on the premises of Messe Düsseldorf. This was the 123rd edition of the tradition-rich event. With this, the tradeshow will not only change its organiser and venue but also the name. The Igedo Compa

7th to 9th February 2017 saw the last GDS being held on the premises of Messe Düsseldorf. This was the 123rd edition of the tradition-rich event. With this, the tradeshow will not only change its organiser and venue but also the name. The Igedo Company will present its shoe trade show at Areal Böhler as Gallery SHOES. 

In keeping with this “passing of the baton” the evening event of GDS was also held at Areal Böhler on the first day of the trade show. Speaking before many representatives of the shoe sector, Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf, used the opportunity to acknowledge the efforts by the GDS team: “Kirstin Deutelmoser and her team have undertaken extraordinary efforts over the years and introduced innovations into the shoe shows time and again. And even the last event was designed with full professionalism and provided visitors with a comprehensive overview of the market. My thanks also go to the sector: GDS only managed to remain such an outstanding meeting point for decades on end thanks to the support from trade and industry. I wish the Igedo Company the best of success for its new concept.” 

The first Gallery SHOES will be held from 27 to 29 August 2017.

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J Brand has collaborated with London-based fashion designer Bella Freud for a F/W 2017 collection. The latter consists of 25 pieces, comprised of 10 looks. In different denim styles are a jacket, 2 jeans, skirt and jumpsuit in mid to dark indigos and bl

J Brand has collaborated with London-based fashion designer Bella Freud for a F/W 2017 collection. The latter consists of 25 pieces, comprised of 10 looks. In different denim styles are a jacket, 2 jeans, skirt and jumpsuit in mid to dark indigos and black denim. Furthermore the denim styles as contrasted with the classic cashmere and merino wool statement sweaters. A low-rise relaxed straight leg and high-waisted tailored wide-leg embody Bella’s favourite denim fits from the 70’s and are a nod to her tomboy-ish adolescence. The collection combines both the Bella Freud whimsical spirit and aesthetic with J Brand’s denim expertise.

The J Brand X Bella Freud collection will be available at select retailers online and globally, from July 25th, 2017.

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The 83rd edition of theMICAM, at the Fiera Milano (Rho) from 12th to 15th February, will present exhibitors and trade visitors with a new concept and look.

A structural transformation that was already underway during the last edition but which h

The 83rd edition of theMICAM, at the Fiera Milano (Rho) from 12th to 15th February, will present exhibitors and trade visitors with a new concept and look.

A structural transformation that was already underway during the last edition but which has now been fully completed and takes the form of a new concept for pavilions 1 and 3 and various modern elements that represent a marked change with respect to past editions. Larger and more functional areas to facilitate interaction between buyers and exhibitors and a conceptual evolution made even more alluring and fashion-oriented. 

A change in image that is expressed most vividly in the new publicity campaign which has chosen the “Divine Comedy” to announce theMICAM’s new course which will have as its leitmotif the three canticles of Dante’s poem. A three- year long journey which starts in this edition in the circles of Hell, with the spotlight on the capital sin of “Lust”, followed by Seduction in September and continuing next year in “Purgatory” and ending in 2019 bathed in the bright light of “Paradise”. 

Another of the new entries at this 83rd edition is the Emerging Designer Area in Pav. 1 on the edge of the Fashion Square: a space entirely dedicated to emerging Italian and international designers and an indication of theMICAM’s desire to stay ahead of the game by nurturing new talent and potential future leaders in the footwear sector. 

Full rein is also given to the creativity of young students. At stand F02 in Pav. 1, top training schools specialising in the footwear sector will discuss the new aspects of their courses and how best to prepare to meet the challenges of producing and marketing quality footwear. 

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The upcoming edition of Woman Paris, taking place from March 3rd till 5th, 2017, is moving to Place Vendôme. The garden will host both womenswear show Paris sur Mode and Premiere Classe.

The new WOMAN A/W 17 campaign is created by Malin Gabriel

The upcoming edition of Woman Paris, taking place from March 3rd till 5th, 2017, is moving to Place Vendôme. The garden will host both womenswear show Paris sur Mode and Premiere Classe.

The new WOMAN A/W 17 campaign is created by Malin Gabriella Nordin. She uses various mediums such as painting, illustration, sculpture and installations are all to be found in her body of work. Colours and composition are interchangeable but always distinctively emotive and dynamic.

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With its current strategic approach as an innovation and communication platform MUNICH FABRIC START has set new standards in the face of challenging developments in the sector and on the market.

Reliability and continuity as well as an expanded

With its current strategic approach as an innovation and communication platform MUNICH FABRIC START has set new standards in the face of challenging developments in the sector and on the market.

Reliability and continuity as well as an expanded portfolio with international brands are the key constants for the newly achieved growth at MUNICH FABRIC START in 2017. Expressed in figures: three very well-attended days at the fair and, in particular, a strong third day made for growth in visitor numbers of some 1% over the previous year reaching 20,100 international visitors by the end of the event

Once again meeting with wide approval was KEYHOUSE that kicked off last autumn. Equally high were the numbers at the two BLUEZONE halls ALL STAR MILLS and CATALYZER. With over 100 international brands BLUEZONE posted the highest numbers since its inception, both in terms of exhibitors and visitors. Optimism was spread by the over 1,700 very bold, imaginative and inspiring fabric collections and technical product developments from the over 1,000 suppliers. 

The highlight fabric and accessories developments staged in the TREND and COLOUR FORUM in the foyer of the MOC were able to create added appeal serving as an inspiration pool thanks to the extension and new interpretation of the ADDITIONALS TREND FORUM arranged in trend worlds.

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Spring 2017 TOMMYNOW, Tommy Hilfiger’s second in-season fashion show, took place on Wednesday, February 8th, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMM

Spring 2017 TOMMYNOW, Tommy Hilfiger’s second in-season fashion show, took place on Wednesday, February 8th, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMMYLAND” became the ultimate West Coast fashion festival, set against the iconic backdrop of Venice Beach. Continuing Tommy Hilfiger’s leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the second TommyXGigi collection designed in collaboration with Gigi Hadid, were immediately available to purchase across all sales channels in more than 70 countries around the world.

TOMMYNOW is about inclusivity, celebrating pop culture, and connecting to our global consumers in an authentic, personalized and powerful way,” said Tommy Hilfiger. “We launched the TOMMYNOW platform in September because we are the brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment. For February, we are pushing the boundaries even further with a one-of-a-kind festival event that celebrates the youth culture and California spirit that inspired our collection this season.”

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On the 7th February 2017, related to the 67th of the Berlinale, the new exhibition of the photographer Anatol Kotte had its opening at the renowned Concept Store OUKAN in Berlin-Mitte. Under the title „Actors“ - the artist presents 18 of his famous

On the 7th February 2017, related to the 67th of the Berlinale, the new exhibition of the photographer Anatol Kotte had its opening at the renowned Concept Store OUKAN in Berlin-Mitte. Under the title „Actors“ - the artist presents 18 of his famous portraits of actors, most of them were taken in black and white and they will show the national and international “Mimenriege”. Beside their German colleagues Til Schweiger, Natalia Wörner, Moritz Bleibtreu and Matthias Schweighöfer, many other iconic actors like Jeff Goldblum, Ewan McGregor, Geraldine Chaplin participated.

Anatol Kotte started in 1982 as a photographer's assistant before he attended his freelance work. Previously, Kotte found his passion for portraits and now with 20 years experience – definitely the artist belongs to the premier league of photographer.

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Photo Credits:   Jeff Goldblum by Anatol Kotte

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Invista's Cordura brand and the global outdoor specialist Blackyak have collaborated on a collection designed by mountaineers for mountaineers. First partnering up in 2016 for BLACKYAK’s global market launch, the brands have expanded their off

Invista's Cordura brand and the global outdoor specialist Blackyak have collaborated on a collection designed by mountaineers for mountaineers. First partnering up in 2016 for BLACKYAK’s global market launch, the brands have expanded their offerings in the European market with the latest 2017 fall/winter apparel debuting right now at ISPO Munich (February 2017). 

The 2017 collection features insulation and mid-weight layers designed with Cordura fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for spring/summer and fall/winter 2017.

Inspired by the yak’s resilience, Blackyak clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to the extreme situations by the Blackyak athletes during training and on expeditions.

The official European launch is happening right now at ISPO Munich, until the 8th of February 2017 with an exclusive joint media event in conjunction with the show.

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The world’s biggest trade show for sport-related gear has yet again opened its door on February 5th. 

The event features relevant brands in the active market from adidas to Helly Hansen to Fusalp. But also up and coming activewear brands like

The world’s biggest trade show for sport-related gear has yet again opened its door on February 5th. 

The event features relevant brands in the active market from adidas to Helly Hansen to Fusalp. But also up and coming activewear brands like Beachbody will be exhibiting. 

Aside from the latest innovations and trends, visitors can also inform themselves on topics such as women in sports or new textile trends for sport and outdoor garments. 

Of course, new accessories and footwear is also presented alongside health and fitness trends. 

2017 the focus will be on classic fitness, healthy eating, mobile apps and running. 66°North from Iceland, Casio, Fila, Osprey, Salming and TomTom are some of the many brands presenting their latest innovation in this field. 

 

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Industry veterans Killick Datta and Peter Koral use this year's ISPO to launch the apparel and footwear line of Beachbody with their company Global Brand Partners. 

The will be designing, developing and producing garments and shoes under th

Industry veterans Killick Datta and Peter Koral use this year's ISPO to launch the apparel and footwear line of Beachbody with their company Global Brand Partners. 

The will be designing, developing and producing garments and shoes under the name of the renowned fitness and wellness expert. Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, USA. Founded in 1998 its goal was to help people achieve their fitness goals.   Its success stems from its ‘Beachbody on Demand’ streaming platform, workout regiments, such as Insanity, its super shakes and sport nutrition supplements. It has a network of 500,000 coaches and over 36 million views on YouTube. In 2013, Beachbody had 17 million customers. As the athleisure trend continues to grow, this is a strong brand to look out for. 

Both footwear and apparel products will be ready for delivery July this year. 

The line can be found at ISPO Munich HallB2 Booth 124 until Wednesday.

 

 

 

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With the addition of an external team of Art Directors Delerue Roppel, a journey to editorialize Birkenstock begins with the S/S 2017 campaign. A renewed visual language is defined by Dan Tobin Smith – he creates the still life photography for Apple a

With the addition of an external team of Art Directors Delerue Roppel, a journey to editorialize Birkenstock begins with the S/S 2017 campaign. A renewed visual language is defined by Dan Tobin Smith – he creates the still life photography for Apple among a list of clients. 

A new layout deletes any unnecessary graphics, allowing for a sole focus on the product and branding that appears exclusively on the product itself. The campaign reflects on the wide appeal of Birkenstock. It will appeal equally to a younger client that has just discovered that the Birkenstock footbed and stylish shoes go together perfectly as well as the traditional client that has been a loyal Birkenstock wearer for many decades. 

A confident, focused approach that sets the tone for a dynamic year ahead. Birkenstock has entered the Bedding / Home category at the furniture fair in Cologne this month, is set to launch an extensive NATURAL CARE cosmetics line later this year and will start to build a global press agency network in all key markets starting February 2017. 

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The Supreme Group by munichfashion.company GmbH came to a positive conclusion in its anniversary year with the Supreme Women & Men Düsseldorf, which ended yesterday. The organizer has registered a very strong rush of visitors at the ordering fair. In a

The Supreme Group by munichfashion.company GmbH came to a positive conclusion in its anniversary year with the Supreme Women & Men Düsseldorf, which ended yesterday. The organizer has registered a very strong rush of visitors at the ordering fair. In addition to numerous foreign buyers, all the well-known German retailers from all the federal states were on-site and used the platform several times in the fashion district of the showrooms around Kaiserswerther Straße.

The Supreme Group has been cooperating with the trade publication TextilWirtschaft since this season, which installed a lounge for the first time in the foyer of the B1 location, where Supreme Women&Men has been held. This was actively used by the visitors and offered customers an additional relaxing meeting point within the framework of the Supreme Homebase.

In just under two weeks, the order business moves on to the next round with the Supreme Women&Men Munich, which takes place from 11 to 14 February 2017 at the MTC, world of fashion, House 1

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ISPO, the largest international exhibition for the sports industry, is the perfect setting to experience ISKO ARQUAS, the revolutionary activewear fabric platform conceived by ISKO, the world leader in denim production and innovation, and CREATIVE ROOM,

ISPO, the largest international exhibition for the sports industry, is the perfect setting to experience ISKO ARQUAS, the revolutionary activewear fabric platform conceived by ISKO, the world leader in denim production and innovation, and CREATIVE ROOM, its Italian style and design think-tank. 

Athleisure, one of the most viral trends, is radically rewriting the codes of fashion and lifestyle, and it’s the genesis for the ISKO ARQUAS platform: the boundaries between formal occasions and sports activities are less and less indistinct while not so long ago, being fashionable at any time seemed impossible. These advanced textile concepts and innovations combine one-of-a-kind aesthetics with unexpected features that stand up to even the most dynamic and energetic situations, because they are the essential ingredient for activewear that delivers sports-level performance along with incomparable style. 

To show the wide and inspirational range of technical and stylistic applications, ISKO and CREATIVE ROOM developed three main moods to express the soul of these multifaceted fabrics: 

Sport, dance & fitness – High performance with a trendy flair

Urban tech – Maximum freedom with contemporary attitude

Blue Outdoor – The top of fashion for the open air.

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Ahead of London Fashion Week, Cheap Monday will celebrate the 5th anniversary of its London flagship store on Carnaby Street on Thursday 16th. The event will present an intense live set from indie rockers Tall Ships, a selection

Ahead of London Fashion Week, Cheap Monday will celebrate the 5th anniversary of its London flagship store on Carnaby Street on Thursday 16th. The event will present an intense live set from indie rockers Tall Ships, a selection of free drinks and an exclusive 20% of all product in-store discount.

Following on from the success of the recent Sundara Karma and Dead! performances, the London store is partnering up again with Clash magazine to bring back another instalment of their live gigs with the Brighton based band ahead of the release of their second album ‘Impressions’.

As well as the 20% off everything in store all day, the brand will be carrying on the celebrations with exclusive free goodie bags on every purchase as well as the latest issue of Clash.

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Texworld Paris will be holding its 40th edition from February 6th till 9th, 2017 in Le Bourget, Paris. Presenting 730 exhibitors, the show will see previous exhibitors returning after missing several seasons. China is the first represented country, foll

Texworld Paris will be holding its 40th edition from February 6th till 9th, 2017 in Le Bourget, Paris. Presenting 730 exhibitors, the show will see previous exhibitors returning after missing several seasons. China is the first represented country, followed by Turkey, South Korea and India. 

The show will also host the third edition of Frankfurt Style Award, an international fashion competition that has been promoting young designers. The Trends Forum sector will present several lectures and catwalk shows. The Elite sector, a global platform for purchasing materials, fabrics and supplies, will present 21 exhibitors. 

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Brunello Cucinelli has opened a new boutique on via Monte Napoleone 27, Milan. The store hosts a contemporary environment displaying precious simplicity and blending together culture, heritage, love for the land and modern concepts of hospitality. 

Brunello Cucinelli has opened a new boutique on via Monte Napoleone 27, Milan. The store hosts a contemporary environment displaying precious simplicity and blending together culture, heritage, love for the land and modern concepts of hospitality. 

From the window at the entrance that shows the Solomeo skyline, to the small kitchen crafting the tastes and scents of nature; from the living room -where you can refreshen your soul with a graceful conversation, to the changing room - where you can take your time to create an elegant yet relaxed style. The new opening confirms and deepens the philosophy underlying all of the 122 Brunello Cucinelli monobrand boutiques, which spread the heritage, the ideals and the results of the work of the humanistic enterprise in the most important cities worldwide.

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Botier, founded by Marina Botier in 2014, embodies the history of the gold and diamond industry in Belgium, the luxury of Moscow and the fast-paced life of New York. All the three cities, experienced first-hand by Marina Botier, have resulted in a line

Botier, founded by Marina Botier in 2014, embodies the history of the gold and diamond industry in Belgium, the luxury of Moscow and the fast-paced life of New York. All the three cities, experienced first-hand by Marina Botier, have resulted in a line which creates timeless pieces created for the modern woman. Furthermore Botier is fueled by influences and inspiration from around the world, striving to be a global brand attracting women and men with all different backgrounds.

Each Botier piece can be recognised by it’s craftsmanship and high quality diamonds which can only be found in the ateliers in Antwerp. Authenticity and quality are key to create the said timeless pieces. Each piece is handcrafted and designed with a clear vision of what it represents for the individual wearer. Every piece is made from 18 ct. gold and is set with diamonds and precious stones straight from the diamond city.

The newest Botier collection ‘Eyes Wide Shut’, features a new type of double ring, earrings and chokers. The double rings are set with diamonds, rubies, sapphires and different kinds of precious stones. The particular setting gives the ring an impression of having a set of eyes.  

The collection was first presented during Paris Fashion Week and has since proven to be very successful. The designs have been picked up by various high-end retailers all around the world.

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Who's Next and Premiere Classe held at the Porte de Versailles have closed the doors to their first event in 2017 on a positive note. Many different exhibitors from a range of sectors have noticed the arrival of new accounts as well as the upholding

Who's Next and Premiere Classe held at the Porte de Versailles have closed the doors to their first event in 2017 on a positive note. Many different exhibitors from a range of sectors have noticed the arrival of new accounts as well as the upholding of their "regular" visitors. Also worth noting, is the arrival of new french buyers, new regional boutiques and/or e-shop’s, and also important orders placed by department stores.

On an international level, there is a consistency in european buyers and above all the return of outside-Europe, with a notable 27% increase in Japanese and 8% more American buyers. Those from the Middle-East also placed some big orders. Among the conferences, three in particular were a great success: "The new fashion business models", "The women who are shaking up the lines" and the conference on e-commerce, led by the director of Alibaba. 

Connected to the Premiere Classe trade show via its young designers corner, the Fame area and its mix of established brands and new innovative designers has united a large number of qualitative buyers. The tradeshows saw record breaking crowds at the 25 conferences and the 44 workshops, including those given by the six experts from the Retail Expert Club.

The next editions will take place from the 2nd to 5th March 2017 for Premiere Classe Tuileries and Paris sur Mode Tuileries and from 8th to 11th September 2017 for Who's Next and Premiere Classe.

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ISKO and its platform dedicated to sustainability, ISKO EARTH FIT, are the first and only denim mill in the world to have received the prestigious certification EU Ecolabel. This is yet another confirmation of ISKO deep commitment to responsibility that

ISKO and its platform dedicated to sustainability, ISKO EARTH FIT, are the first and only denim mill in the world to have received the prestigious certification EU Ecolabel. This is yet another confirmation of ISKO deep commitment to responsibility that earned it the 2016 Nordic Swan Ecolabel for several products of the ISKO EARTH FIT line.

EU Ecolabel is the official environmental label in the European Union, and is based on a commitment to environmental sustainability. The criteria have been developed and agreed upon by scientists, NGOs and stakeholders to create a credible and reliable way to make environmentally responsible choices.

The ISKO EU Ecolabel products will be launched in May 2017 as part of the new collection. 

“Being conscientious comes from research, attention, deep commitment and pointed awareness about what is happening to our planet” explains Fatih Konukoglu, CEO of ISKO Division and board member of SANKO Group. “Here in ISKO, to produce means to care: care about people, environment, products. This firm belief is the heart of our nurturing approach. We believe in the future: that’s why we continue to invest in protecting our planet”.

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Lardini has opened its first Italian flagship store in Milan. After the recent openings in Seul, Busan and Deagu in Korea, Xi’An in China and important international corners, Lardini now strengthens its footing on the international marke

Lardini has opened its first Italian flagship store in Milan. After the recent openings in Seul, Busan and Deagu in Korea, Xi’An in China and important international corners, Lardini now strengthens its footing on the international market with its first direct point of sale in Italy, by choosing the heart of the high-class Fashion District of Milan in via Gesù 21, otherwise known as the gentleman’s street. 

With a sales area of 300 sq. m. located on two floors, the flagship store will carry both collections of the fashion group from the town of Filottrano: Lardini and Gabriele Pasini - the namesake line from the designer who has already two single-brand stores, one in Modena (Italy) and another in Los Angeles. 

“This boutique has a special meaning for us. For some time now, we have felt the need for to showcase the fruits of our creativity in a city which is the capital of international and Italian shopping.” said Andrea Lardini, chairman of Lardini.

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For S/S 2017, Stone Island used an artisan process with corrosive paste that makes garments unique and unrepeatable. Garments are dyed with special recipes and then faded by hand with a corrosive paste. The nbsp;Stone Island badge is attached to the p

For S/S 2017, Stone Island used an artisan process with corrosive paste that makes garments unique and unrepeatable. Garments are dyed with special recipes and then faded by hand with a corrosive paste. The nbsp;Stone Island badge is attached to the pieces during the manual fading and features the same corrosion marks. Residual dye remaining on the surface highlights the architecture of the garments.

This artisan process – applied on outerwear pieces made in military-derived cotton satin, and on knits, sweatshirts and bottoms – is what creates the unique effect on each individual piece.

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