APUJAN x McDonalds: highly stylised wrapping & packagingAPUJAN x McDonalds: highly stylised wrapping & packagingAPUJAN x McDonalds: highly stylised wrapping & packaging

APUJAN x McDonalds: highly stylised wrapping & packaging

APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in Autumn/Winter 2013 London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The juxtaposition of traditional and oriental elements with a contemporary twist, and the interweaving of bold and casual elements are at the heart of APUJAN’s unique style, and have become the hallmarks of the label.

The new collaboration that launched on 6th May 2020 includes package designs for burgers, drinks and McFlurry’s with highly stylised wrapping that makes extensive use of the colour black with some of the burgers, made of cuttlefish juice also with a black appearance.

McDonalds and APUJAN collaborated for the first time in 2019. For the new collaboration the brand has also incorporated stars and spaceships to convey a child-like wonder.

Outside of runway collection, APUJAN has also collaborated with various industries by utilises the storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline, branding for Kuo Yuan Ye, a traditional oriental pastry company, the costumes for the Cloud Gate Dance Theatre of Taiwan and the series of package design for McDonald’s.