Avant Toi Fall/Winter 2019-2020 collectionAvant Toi Fall/Winter 2019-2020 collectionAvant Toi Fall/Winter 2019-2020 collectionAvant Toi Fall/Winter 2019-2020 collection

Avant Toi Fall/Winter 2019-2020 collection

AVANT TOI launched its new book: DESERT JOURNEY during Paris Fashion Week alongside showcasing its F/W 2020 collection.
Some consider the desert to be a non-place, due to the absence of people, structures, and to the lack of what we consider as landmarks or reference points. Those few who really know it understand instead that the desert is a true and separate dimension, capable of a wide ranging breadth of space which results almost unimaginable for those who are used to the crowded, narrow metropolitan spaces.

This almost extraterrestrial extraterritoriality is akin to Avant Toi’s artistically rebellious spirit; impossible to confine through strict canons, though it always maintains a perfectly recognizable identity. A philosophy which Avant Toi shares with the photographer Yuri Catania: sensibility, culture and personal experiences merge, mixing seriousness and mirth, in images which expose all the qualities of the fall/winter 2019-2020 collection.

A collection which is filled with color and warmth. Pure and almost heroic in the unlimited spaces of the Mohave desert, it finds itself at ease in the artistic atmosphere of the Joshua Tree Festival. A motel in the middle of nowhere appears to emerge from a Wim Wenders movie, allowing for suspended, intimate moments which portray inherent freedom and vitality. Always traversed by a powerful energy injected by these extreme conditions and locations, Avant Toi is inspired by scenarios in which apparel is the natural extension of the beauty and freedom of bodies and souls.