Industry veterans Killick Datta and Peter Koral use this year's ISPO to launch the apparel and footwear line of Beachbody with their company Global Brand Partners.
The will be designing, developing and producing garments and shoes under the name of the renowned fitness and wellness expert. Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, USA. Founded in 1998 its goal was to help people achieve their fitness goals. Its success stems from its ‘Beachbody on Demand’ streaming platform, workout regiments, such as Insanity, its super shakes and sport nutrition supplements. It has a network of 500,000 coaches and over 36 million views on YouTube. In 2013, Beachbody had 17 million customers. As the athleisure trend continues to grow, this is a strong brand to look out for.
Both footwear and apparel products will be ready for delivery July this year.
The line can be found at ISPO Munich HallB2 Booth 124 until Wednesday.