With the Berlin trade shows kicking off tomorrow with several pre-events happening today, we have rounded up the latest highlights on Panorama and Premium.
True to the meaning of the word panorama, Panorama Berlin offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new brands from formal and casual wear, contemporary and denim to accessories, shoes, sustainable fashion and plus size as well as with selected lifestyle products. Since its premiere in January 2013, the fair quickly became internationally successful and today presents over 800 brands in eleven halls on more than 45.000 square meters of exhibition space.
Spring/Summer 2019 marks the twelfth edition and another evolutionary step for Panorama Berlin. With “Connecting Communities” the trade-show emphasizes its mission as a business incubator and catalyst of new industry concepts by bringing the industry together. Thus, the next season delivers various new concepts for brands and retailers likewise. All main areas are set up like modern department stores, with central community points offering a possibility to chat, interact and immerse oneself in the individual lifestyle of each hall. Moreover, the fair constantly extends its lifestyle areas with a broad selection of non-textiles that are easy to integrate into a fashion retail context: cool patches, funny gadgets, and fun stylish gift ideas. With the new RETAIL SOLUTIONS area in Hall 6, Panorama Berlin is launching its first platform for retail solution providers. Here, various digital solution providers are presented alongside retail design professionals and culinary concepts that fashion retailers can easily integrate into their stores.
The #FASHIONTECH conference was founded in January 2015 by the PREMIUM GROUP connects fashion with the tech and start-up industry, covering all aspects of digital transformation, innovation and disruptive technologies. Twice a year, global players, industry insiders, communications experts, designers, start-ups and politics gather to discuss developments, potential and new approaches; generate new business; and foster the exchange between the different industries.
In January 2018 the PREMIUM GROUP brought Messe Frankfurt on board as #FASHIONTECH partner. The partnership goes hand in hand with expanded content and a reinterpreted overall concept, which responds to the topical issues of the entire fashion industry as well as accompanying its digital transformation. The #FASHIONTECH programme, which focuses primarily on the topics of E-Commerce & Retailtech and Digital Marketing & Communications, is being expanded to include Tech Textiles and Sustainability.
Read more about the shows in Berlin in our Buyers Guide: www.wearglobalnetwork.com/buyersguide