Berlin Tradeshows Day 1

In sunny and snowy Berlin the fashion crowd reassembled once again for the Fall/Winter 17 edition of Premium, Show and Order, Seek, Bright, Panorama and other events. 

This season the Premium Group separated the segments: womenswear talents are to be discovered at the newly acquired and revamped Show & Order while menswear brands primarily show at Seek. Obviously, the mothership at Postbahnhof Berlin is still filled with renowned brands such as Hudson, Peuterey, Joe's Jeans, European Culture, Bogner, Joop, Parajumpers, Colmar etc. Emerging talents, too, can be found here, as well as well established German heritage brands such as Heinz Bauer Manufakt, Handstich and Hemisphere Cashmere. As well as being the most important DACH event, international buyers from Japan, Russia to Italy were spotted discovering fresh talents and re-purchasing established collections.

At Panorama a slower start was seen, however influential brands such as Guess, Alberto, Wrangler and Lieblingsstück still displayed their collections and looked forward welcoming buyers to their booths.