British Fashion Council announces new digital format

British Fashion Council announces new digital format

The British Fashion Council has announced a new digital format for The Fashion Awards 2020, due to the restrictions imposed because of Covid-19.

The Fashion Awards 2020 will honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry this year; from those who bravely faced this challenging period with pro-active responses to the global pandemic, showed leadership and creative resilience, to the ones who stood up against prejudice within the fashion industry and fight for change. The BFC is looking to shine a spotlight on those who made humanitarian efforts, adapted their business models and responded to their community’s needs.

Twenty individuals and brands will be recognised and receive a ‘2020 Fashion Award’ in honour of their specific contribution. They will be announced as part of a short film that will document the fashion industry in this extraordinary year, while bringing together a list of next generation opinion leaders and creatives to share their personal vision on the most important moments of 2020.