British Fashion Council launches China Partnerships Strategy in Shanghai with Ambassadorial President David Beckham

British Fashion Council launches China Partnerships Strategy in Shanghai with Ambassadorial President David Beckham

The British Fashion Council’s Ambassadorial President David Beckham has launched the organisation’s China Partnerships Strategy. The latter was launched at a lunch attended by existing and potential new key partners, invited by the BFC and Mr Beckham. Guests included Xia Ding, President of JD International Fashion; Paul David Haouzi, President & Executive Director Trinity Group; Claire Chung, China General Manager Yoox Net-A-Porter, Patrick Tsang, Chairman Tsang Group and Judy Liu, Managing Director China Farfetch. 

The lunch, hosted at The Middle House Shanghai confirmed £500,000 worth of deals including JD.com and Ruyi’s co-sponsorship of the BFC/GQ Designer Menswear Fund, JD.com’s support for the BFC/Vogue Designer Fashion Fund and support from Britain’s Department of International Trade. In addition to deals done, the BFC continue to explore the next stage of their innovative partnership with VIP.com and their long-term partnership with Fung Retailing Group. 

The development of the BFC’s China Fashion Business Network is a key pillar of development for the next 12 months, and many attendees at the lunch pledged their support to assist the BFC create a network of credible partners across investment, licensing, manufacturing, property, communications and retail in China.