Burberry launches Chinese New Year 2020 campaignBurberry launches Chinese New Year 2020 campaignBurberry launches Chinese New Year 2020 campaignBurberry launches Chinese New Year 2020 campaign

Burberry launches Chinese New Year 2020 campaign

Burberry has launched its new Chinese New Year 2020 campaign and collection which is a vibrant celebration in red- heralding joy, health and happiness for the year of the rat.

Shot by Shanghai Photographer Leslie Zhang, the campaign stars Zhou Dongyu, Llang Jiyuan and He Cong, captured in a series of intimate poses dressed in Riccardo Tisci’s Chinese New Year Capsule Collection. House codes meet vivid shades of red, a symbol of joy, vitality and prosperity, in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of the iconic Burberry sneaker (The Union) and the infamous Runway Bag (The Lola)

Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.