Calvin Klein partners with Amazon Fashion on limited holiday shop

Calvin Klein partners with Amazon Fashion on limited holiday shop

Calvin Klein and Amazon Fashion have launched its Calvin Klein X Amazon Fashion, a new holiday retail experience that includes two pop-up stores, one in New York City and one in Los Angeles, and a dedicated online store offering exclusive styles of Calvin Klein Underwear until December 31st.

At the limited-time pop-up shops, customization stations allow shoppers to personalize products with embroidery and shareable social media clips let customers interact with content in real time. Shoppers can take items home immediately, or scan a bar code in the Amazon app to have their items delivered to their home. Fitting rooms at the pop-up locations feature Amazon Echo devices, allowing shoppers to ask Alexa questions about the Calvin Klein product and experience, control lighting features and play music of their choice.