Calvin Klein teams up with Amazon Fashion for a NYC Market experience

Calvin Klein teams up with Amazon Fashion for a NYC Market experience

Calvin Klein has teamed up with Amazon Fashion to bring an immersive brand experience mixing physical and digital retail to NYC’s Flatiron Plaza this October. Visitors to the Calvin Klein x Amazon Fashion NYC Market will be able to try on Calvin Klein Jeans apparel at the event and shop it through the Amazon App, with SmileCodes placed throughout the space directing shoppers to the dedicated Calvin Klein e-commerce storefront on Amazon Fashion.

The three-day event will also feature a number of installations seeking to bring the Calvin Klein Jeans fall advertising campaign to life, including a “Together in Denim” billboard similar to the one that appears in the campaign shoot, where visitors can have their photo taken by an on-site photographer.

The Calvin Klein x Amazon Fashion NYC Market will be open to the public from Friday, October 5th through Sunday, October 7th at the Flatiron Plaza, New York City.