CHIC Shanghai to return with a new consumer structureCHIC Shanghai to return with a new consumer structure

CHIC Shanghai to return with a new consumer structure

From March 12 to 14th, 2019 CHIC China International Fashion Fair, Asia’s largest and most important fashion and lifestyle fair will return and showcase 1,365 national and international exhibitors with 1,453 brands from 16 countries. In the context of falling global growth rates, China remains the world’s largest retail market in 2019, with forecast USD 5.6 trillion in retail sales, surpassing the USA by USD 100 billion this year. 

The new consumer structure is integrated into the whole fair design at CHIC and this year ́s slogan is “Hi Me”, which was launched in cooperation with WGSN. It reflects the young Chinese consumer, the economic powerhouse in the country. The exhibitors’ offer is increasingly focusing on the ‘egotists’, who act individually, fast and set the latest trends. 

The designer section IMPULSES is fully booked, CHIC-TAILORING celebrates its premiere at the upcoming CHIC and presents high-quality bespoke collections; GREEN FASHION is a key topic at the fair, with more and more manufacturers presenting sustainable collections in all segments of CHIC. In particular, the manufacturers of baby and children’s clothing are expanding their ecological offer to meet the consumer demand such as CHIC-KIDZ exhibitor GRASS AND WOOD DYEING ALLIANCE that is famous for its environmental dye technique offering healthy clothing for the cherished youngest generation. CHIC- KIDZ will also be presented for the first time as a separate section at CHIC as show-in show. Other group participations come from Korea with the show-in show PREVIEW IN CHINA, Taiwan and Hong Kong. Individual exhibitors come from Canada, including the premiere of Joseph Ribkoff, from Belgium, Ecuador, India, Japan, Poland, Switzerland, the UK and the USA. 

CHIC-YOUNG BLOOD show-in-show is the platform for well-known Asian streetwear labels. Wookong, Pace, Jelly Lin, Coffee, CRUCIAL among a total of 61 brands use CHIC as an essential marketing platform. 

CHIC drives exchange of market info and gives expert insights into the latest developments in the market. CHIC TALK provides visitors and exhibitors with expert speeches and seminars on the state of technology in the fashion business. Topics are „Driven by Data and AI, It Starts From the Consumer Experience — the Transformation of Clothing Enterprises In the Data Era”.