CIFF launches CIFF Digital amidst cancelation of physical event

CIFF launches CIFF Digital amidst cancelation of physical event

The Danish government has extended existing regulations and increasing corona restrictions meaning that all Danish trade show activity have been suspended until 28 February.

Therefore, CIFF have made the decision to not to host their February edition. CIFF will be back with a strong Summer edition in Copenhagen August 2021.

With this, CIFF is launching CIFF Digital. An online platform designed to inform and connect fashion professionals across the globe.

 Offering fresh creative license, the new format provides a comprehensive virtual presentation of the fashion fair’s exhibitors together with new ways to connect online.

“The new digital showcase allows brands and designers to present their latest collections to buyers and journalists virtually when physical contact is limited”, says Christina Neustrup, Director of CIFF, on the new initiative and continues: 

 “The collaborative online portal is aimed to complement rather than co-opt the biannual fashion fair, fostering knowledge, connection and trade at a time when we need it most.”