CORDURA brand has announced its collaboration with TENCEL from Lenzing, showcasing the softer side of durability with the next generation of soft-comfort performance fabrics. First in the collaboration line-up are new softened strength denims featured in the latest CORDURA Denim ‘Infinity’ Collection, with more innovations across the CORDURA fabric family forthcoming. The Denim ‘Infinity’ Collection, part of the "Authentic Alchemie” Collection portfolio, presents latest generation performance denims crafted to integrate the “best of both worlds” – softness with strength, fashion with function and durability with definition.
“Our latest fabrics incorporating Tencel fibre go beyond traditional denims, migrating to lightweight and comfortable denims that can travel effortlessly with you throughout the day – wherever you may go,” said Cindy McNaull, global CORDURA brand and marketing director.
According to Tricia Carey, director of global business development at Lenzing Fibers Inc., “As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. CORDURA brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness.”
Products from the collaboration can be seen at MUNICH FABRIC START on the LENZING TENCEL stand (H3 | C15), as well at the Artistic Milliners stand (H7 | B24) within BLUEZONE, an independent concept for the denim and sportswear community.