Invista’s CORDURA Brand and Cone Denim, a global leader in denim authenticity and innovation, are collaborating on a first of its kind, vintage-inspired selvage denim for the 50th anniversary of the CORDURA brand. The new CORDURA Selvage Denim is produced in Cone Denim’s legendary White Oak facility, drawing inspiration from its over 110 year history in textile production combined with 50 durable years of CORDURA brand heritage.
White Oak is the oldest operating denim mill in the United States, and the only mill producing narrow selvage denim on fly shuttle looms that date back to the 1940s. The collaboration celebrates the CORDURA brand 50th anniversary theme of “heritage meets innovation,” as it reimagines the past to reinvent the future.
Debuting at the Winter Outdoor Retailer Show, January 10-12, 2017, CORDURA Selvage Denim is the first of many projects to come from this legacy-in-the-making collaboration with Cone’s global network of mills in the US, China, and Mexico.