COTERIE presents new initiative that aims to change the future of retail space & how customers shopCOTERIE presents new initiative that aims to change the future of retail space & how customers shop

COTERIE presents new initiative that aims to change the future of retail space & how customers shop

COTERIE the premier global event connecting women’s apparel, accessories, and footwear designers with top international retailers, held its first market of the year from Tuesday, February 11th to Thursday, February 13th at the Jacob Javits Center. The event showcased over 2,000 brands in the COTERIE marketplace from around the world with expanded emphasis on sustainability and international brands uniting the global fashion community. 

COTERIE’s biggest new initiative for February 2020 was working with Global Management Consulting Firm, McKinsey & Company to feature technology that will change the future of retail space and how customers shop. 

McKinsey & Company collaborated with Mall of America to design, build, and operate a live, tech- enabled store called Modern Retail Collective. Here, retailers can work with McKinsey to test dozens of new technologies and discover what’s possible when multiple technologies, analytics and store operations work together to elevate in-store experiences. At the same time, shoppers can interact with retailers in new ways in-store and across a variety of channels. The store, which opened in September 2019, has had a rotating roster of retail and technology partners, with each rotation lasting 3-4 months. 

Consumer Retail experts from McKinsey & Co. were also onsite at COTERIE to meet with brands interested in participating in a future wave of the Modern Retail Collective Store. The store will reopen in the coming months with a new Mother & Baby focus.

“The timing to coincide with NYFW has been terrific, we have seen greater International attendance from stores such as Net-A-Porter, Harrods, Galeries Lafayette, Printemps, and Ron Herman Japan among others. Retailers have been responding positively to the newness of the season and trend-driven product from the brands on the show floor. There are over 1100 brands exhibiting at COTERIE this season, of which over 200 are new brands. I was very pleased with the community at COTERIE this season and the global reach the platform has in helping international brands successfully launch their wholesale businesses in the United States. The advances in sustainable materials and resources that many brands have integrated into their design and manufacturing processes was also of note. The panels on our Live Stage were extremely well-attended and covered topics ranging from the State of Fashion, New Retail Technologies, Monetizing Instagram, and the Relevance of Recycled and Upcycled Materials. I look forward to growing our future programs and to introducing new initiatives to further develop and elevate the business.” – Colleen Sherin, President COTERIE