Crash Baggage: bringing buzz to its physical retail experience

Crash Baggage: bringing buzz to its physical retail experience

For its pop-up space in Shanghai, the Italian brand Crash Baggage, is showing its sector how to bring buzz to its physical retail exerience. For its first pop-up in Galeries Lafayette in Shanghai, the company recruited frame Awards 2019, Emerging Designer of the Year, Alberto Caiola to come up with an experience that would speak louder about the brand’s philosophy: “No rules travel, handle without care”.