Crocs announced that Drew Barrymore, John Cena, YOONA and Henry Lau will serve as global ambassadors in the brand’s “Come As You Are” campaign, which will celebrate the uniqueness of individuals and inspire everyone to be comfortable in their own shoes.
“ ‘Come As You Are’ is an invitation for people to come together and share their one-of-a-kind-ness,” said Gregg Ribatt, Crocs Chief Executive Officer. “Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention. Drew, John, YOONA and Henry are perfect partners for what our brand stands for – including celebrating diversity and all that makes each of us unique.”
Crocs plans to announce more details of the campaign in early 2017.