DFO launches NOVA by DFO with a strong international lineup at Shanghai Fashion Week

DFO launches NOVA by DFO with a strong international lineup at Shanghai Fashion Week

From October 9-12, DFO will debut NOVA by DFO, an official Shanghai Fashion Week event for its SS21 edition.

Hosted by DFO International, with 10 years of experience in the industry, NOVA’s hybrid sales platform combines Showroom and designer sections, showcasing leading international commercial and designer brands for the domestic retail market. Providing streamlined, in-depth sales and marketing services, NOVA’s innovative platform aims to maximize business opportunities and market engagement between brands and buyers.

Demonstrating its dynamic positioning in the Chinese market and strong digital strategies to respond to changing market needs, DFO’s sales has strongly surged by 30% compared to the same period the year before, despite the global coronavirus outbreak.

NOVA by DFO will make its debut by presenting a total of 40 fashion and lifestyle brands for the Showroom and Designer sections.

Key highlights…

-The SHOWROOM section, hosted by DFO Showroom, will feature 24 brands.

-The DESIGNER section introduces buyers to 16 global fashion brands that are new to the Chinese market.

-Cementing its role as brand accelerator, DFO and haute couture designer Wanbing Huang will jointly launch womenswear label AnOTHER MUSE. Creative Director Wanbing Huang brings her proficient haute couture design experience and DFO International’s deep market insight into life, experimenting with superb technology to improve the structure, fit and wearing experience of clothing, and the dedication to craftsmanship is highlighted in every piece of the collection.

Ze by SANKUANZ, the eponymous lifestyle brand by SANKUANZ, will make its first Shanghai Fashion Week debut.