Warming up to a strong S/S21 market season and Shanghai Fashion Week, DFO is presenting its latest sales campaign all throughout September. As the fashion market in China quickly rebounds from the coronavirus pandemic, buyers are seeking to spend their budgets on pre-orders and immediate delivery orders to keep up with growing consumer demand. With domestic travel allowed across the market, the DFO DI:LOFT will physically showcase collections for buyers who will visit the showroom in central Shanghai.
DFO’s showroom in downtown Shanghai is open for one month to welcome buyers at their convenience. Buyers who are not able to visit can place orders via DFO’s online platform which provides detailed photo and video content, live streaming sessions and possibility for one-on-one buyer appointments digitally.