In the center of Lecce, in the south of the Puglia region, models walked the runway of the Dior Cruise 2021 Collection without an audience to respect social distancing guidelines. Much more than a simple post card, this live show culminated a creative journey that celebrates this region of southern Italy.
Puglia has always held a special place in the heart of the Creative Director for Dior women’s collections and provided the starting point for her latest creations. Texts by anthropologist Ernesto De Martino dedicated to the region’s traditions prompted her to explore their roots. As part of this process she invited local artisans and artists to help her craft certain pieces.
Talking about her motivations in creating a collection as a ‘choral work’, the Italian designer said: “During this period, I sought to give collective efforts a new dimension. Despite the disadvantages of distance, bringing a different perspective to our daily lives has given us strength and imagination.”
She also wanted to spotlight exceptional local savoir-faire, including fabrics from Le Costantine Foundation, which were used in a series of emblematic Bar jackets. The workshop’s motto – “Amando e Cantando”, “Loving and Singing” – is also woven on the back of skirts.