By February 2019 Dondup will launch its first D/Zero sustainable jeans capsule as part of a project aimed at redefining its own identity as premium forward-thinking denim brand. The project was developed as a collaboration with premium denim manufacturer Candiani Denim and Chicco Barina, head of design, Dondup, a longtime insider of the jeanswear industry as well as the owner of creative consulting agency Black Studio.
“The new D/Zero capsule collection offers 100% Made in Italy organic cotton T-shirts and a selection of six jeans treated with sustainable, traceable and certified washes and carrying water-printed graphics on their inner surface. The jeans are made with Candiani Denim fabrics produced according to eco-friendly manufacturing processes that employ Kitotex and Indigo Juice, exclusive treatments using 50% less water and 70% less chemicals than the production of standard fabrics. By adding special certified treatments and finishing on this special selection of denim garments, Dondup can save an average of 75% water, 20% chemicals and 58% energy, as verified by E.I.M. software by Jeanologia.”