Global speciality materials provider Eastman, the maker of sustainably-sourced Naiaä cellulosic yarn, announces a new partnership with Milan-based C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) in the wake of Première Vision Paris, the international apparel textile exposition, where Naiaä showcased over 100 new on-trend fabrics from over 20 partner mills. Naiaä joins C.L.A.S.S. to support the fashion industry’s shift toward the “circular economy,” the economic model characterized as a collective awareness of social and environmental values throughout the fashion ecosystem.
“Responsible innovation means embracing new business models and encouraging businesses to take a broader approach at all phases of fashion creation to ensure that environmental responsibility is embedded throughout fashion development and production,” said C.L.A.S.S founder Giusy Betoni.
With Naiaä, Eastman integrates sustainability and fashion in a way that supports the circular economy by providing designers with a viable eco-conscious choice of material. Made from bio-based wood pulp, Naiaä is a best-in-class example of responsible innovation, because it is sustainably sourced and has inherent luster and a silky hand that create comfortable, luxurious fabrics.
Eastman demonstrated its dedication to sustainability at Première Vision by showcasing the sustainable production process of NaiaTM from responsibly sourced wood to end of life. Eastman used FSC certified wood in the construction of the booth and upcycled NaiaTM fabric swatches into small bags as giveaways.