Fashion for Good opens innovative museum

Fashion for Good opens innovative museum

In the first week of October, Fashion for Good will open its brand new Fashion for Good Experience in Amsterdam. The Experience will be an interactive technology-driven museum focusing on sustainable and circular fashion and innovation. The museum aims to change the hearts and minds of visitors by helping them discover the stories behind their clothes, learn how they can take action and explore how they can have an impact on both an industry and international level. The museum will challenge guests to not only appreciate the aesthetics of fashion, but to actively contribute to making fashion good. Through a digital and personalised journey, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.

During the visit, actions and badges can be collected via an RFID-enabled bracelet, so that visitors are motivated to commit to personal change and positive action in the way they relate to fashion. This will be turned into a personalised digital Good Fashion Action Plan that visitors can take home.