The new SHOW & ORDER portfolio consists of feminine womenswear, accessories, jewellery and footwear, as well as a new, innovatively curated interior decor. The focus lies on translating global fashion trends into an overall feminine look.
In the apartment-like setting the new SHOW & ORDER will showcase a brand experience rich in emotions and different design concepts. Furnished with interior products from Westwing, the entrance area resembles a hotel lobby and cosy lounges provide an inviting place to relax. Two separate exhibition spaces, one in an avant-garde style, the other in a glitzy 1920s style, will represent an effective contrast to the industrial charm of the main hall. In addition, The Good Store, a curated area will showcase sought-after interior and product design and will present fashion retailers with a wealth of inspiration for their stores.
This concept approaches those retailers who identify the signs of the times and are well-informed about the changes in the market in order to offer their customers an individual range of products.