Fendi’s “Hand in Hand” project celebrates the vast diversity and unique quality of Italian craftsmanship. The Italian Maison invited 20 ateliers representing the country’s 20 regions to interpret the iconic Baguette bag – designed in 1997 by Silvia Venturini Fendi, Creative Director for Accessories and Men’s collections. The designer plans to expand this unprecedented project to pay tribute to the best artisans around the world. .
The first creation was presented in the Fall/Winter 2020-2021 runway show, a collaboration between Fendi artisans and craftspeople at the Florentine atelier Peroni in Tuscany. In the skilled hands of Peroni artisans, the Baguette is fashioned from a single seamless piece of molded vegetal-tanned leather with no stitches from bag to buckle, using an impressive traditional technique known as cuoio artistico fiorentino. The different Italian regions each contribute distinctive savoir-faire while sharing a passion for traditional craftsmanship and skillful handmade creations.
In Veneto, “Hand in Hand” spotlights time-honored craft. Working with Venetian artisans at Bevilacqua, which has been making jacquard for five centuries, Fendi goes back in time. The fabric is woven by hand on 18th century wooden looms by artisans who meticulously create a rich floral brocade motif, producing just a few centimeters per day. An interlaced satin strap and a buckle sculpted in jasper with lizard details further elevate the jacquard. The absolutely breathtaking result is an ode to patient talent, to experience, and to the historic beauty of Venice.