First news from Pitti Uomo 91First news from Pitti Uomo 91First news from Pitti Uomo 91First news from Pitti Uomo 91

First news from Pitti Uomo 91

Sansovino 6 is the new brand of American designer and international knitwear professional Edward Buchanan. He will show his new menswear collection, still part of the brand’s DNA during this current edition at Pitti. Buchanan is based in Milan and New York and stands for the most creative and experimental knitwear compositions, creating total yarn and woven fabric  looks.

Pitti & Korean Designers: Pitti Immagine will turn the spotlights once again on the creative and exciting South Korean brands. Due to a collab with the Korea Creative Content Agency, (Kocca), Pitti Immagine will show 2 catwalk shows dedicated to promoting fresh young Korrean design talents BMUET(TE) by Byungmun Seo and Ordinary People.

Z ZEGNA will launch their new lifestyle project at Pitti Uomo Florence. Z Zegna, which stands for " made in Italy"  returns to Pitti Uomo to present the official premiere of the sport collection ZZegna, created by Alessandro Sartori.

The iconic American brand Tommy Hilfiger will be presented the first time at Pitti Uomo with a special event at the Palazzo Corsini, showing their new selection of menswear for fall 2017. The extraordinary installation is showed at the "Sala Ottagonale" inspired by digital technology and innovation.