Fossil Group is collaborating with Japanese watchmaker Citizen to launch a collection of hybrid smartwatches, watches that look analog but include a number of digital functionalities. The partnership leverages Citizen’s globally-respected watch movement expertise while providing Citizen’s access to Fossil Group’s hybrid smartwatch technology.
“Given the size and growth of the smartwatch market, Citizen is going seriously into the smartwatch market,” said Mr. Tokura, president and chief executive officer of Citizen. “It is with strong determination that we trigger this partnership and enter this category. We, Citizen and Fossil Group, will maximize our combined strengths to become leading companies in the smartwatch category.”