GIADA S.P.A. announces a licensing agreement with iconic French brand, VILEBREQUIN. The exclusive collection will consist of a wide range of denim pants and jackets that capture the essence and DNA of the VILEBREQUIN brand. The collection will be positioned in the premium market segment and distributed through premier department and specialty stores.
Franco Catania, GIADA S.P.A. CEO, commented: “The launch of VILEBREQUIN DENIM is an exciting venture that underscores our company’s position as a leader in the field of denim and luxury. We are pleased to add VILEBREQUIN, a brand with strong heritage and global recognition, to our portfolio and will leverage our expertise in design, execution and distribution to develop an authentic collection. This VILEBREQUIN DENIM collection commands the brand cachet to facilitate extensive international distribution and is expected to be well-received by the market.”