The brand has a 179 square metre booth in the Nova Concept hall 9 and celebrates its 35th jubilee with the concept 'Dream on…', which is one of the favourite mottos of company founder and CCO Paul Marciano. The label will show diverse product lines as well as the preview on the F/W collection 2017.
'Our presence at Panorama Berlin is an important step for our brand in the German market. With 30 stores in Germany and Austria and a solid basis in the wholesale it is an important moment to communicate the brand's initiatives and further steps, which we want to realize' – Victor Herrero, CEO of Guess? Inc.