GUESS opened at the end of June, its new flagship store in the Netherlands. The shop is located on the prestigious Kalverstreet in Amsterdam, one of the busiest and most expensive locations in the Netherlands. With a wide range of well-known brands, restaurants, clubs and well-developed public transport, this location is strategically important to the brand’s Northern European expansion.
The store was inspired by abstract art and plays with contrasts between textured, geometric wall features and the floor in woven design. The titanium inserts and minimalistic devices allow for improved visibility of the collection as well as a bright and open atmosphere in the store.
The updated accessories area and extended wall space for GUESS merchandise and pictures presentation provides buyers with a complete and intuitive shopping experience.
The Dutch retail portfolio of GUESS currently includes nine stores and four outlets. The new concept of the GUESS flagship stores, which was launched in May 2019, is part of a worldwide reorganization program that will be extended to other key sales areas next year.