Guess will be attending the next Panorama Berlin, to be held from 17 to 19 January 2017. The Guess booth will be hosted in a special area – Nova Concept, Hall 9 – conceived as a new platform focusing on contemporary trends and promoting the encounter of fashion professionals, influencers and key brands.
The Guess booth, measuring 179 sqm, will celebrate the brand’s 35th anniversary through the concept “Dream on…”, echoing one of the favourite mottos of Paul Marciano, Guess’ founder and Chief Creative Officer. Circular in shape, the booth will be surrounded by a scenic stage of mirrored panels offering glimpses of what lies within. Visitors will be welcomed by renowned and iconic Guess posters, featured alongside special white and chrome mannequins and large reproductions of the Guess logo.
Inside, the clean and retrospective booth will host key items from Guess’ product lines and FW17 previews. Guess Jeans will be staged alongside Marciano, Guess Kids, Underwear, Handbags & Accessories, to give an instant flavour of the brand’s universe and products. Red roses cascading from the high ceiling will grant a personal touch to the setting, for a hint of seductive glamour.