Harvey Nichols and CIFF present North Wind: A scandinavian take over in Project 109

Harvey Nichols exclusively unveils NORTH WIND an installation in partnership with CIFF. Housed in the London store’s concept space, Project 109, NORTH WIND represents CIFF’s vision of the modern Scandinavian male and presents a carefully curated edit of menswear, art, gastronomy, design and lifestyle objects, that offer a glimpse into how the Scandi man lives, works, dresses, what he eats and how he designs his home. Pushing the boundaries and reinventing the traditional trade fair concept, Harvey Nichols and CIFF short circuit the usual trade-to-retail-to consumer model by offering products direct to the customer.Under the direction of Mr. Kristian W. Andersen Director & Creative Director for CIFF. The new concept will be in place for a total of seven weeks, and has three distinct phases that will showcase a unique blend of curation, creative collaborations and an unfailing eye for spotting and nurturing emerging design talent.