The 91st edition of Pitti Uomo, taking place on the 10th till 13th of January 2017, marks a step forward in the fair’s evolution. With its events and continually changing geography, Pitti Uomo captures the new vibrations of fashion and transforms them into original projects, beyond the concepts of fair and fashion week. The protagonists will be the great traditional firms that are projecting themselves towards the future, the new fashion talents and the brands that are on the way up, right up to the new worlds of menswear, even in a geographical sense.
The upcoming edition is expecting a total of approximately 1220 brands with 44% coming from abroad. Some highlights are big international brands which will launch their projects:
Z Zegna with the official premiere of the collection designed by Alessandro Sartori, the new creative director.Tommy Hilfiger, at Pitti Uomo for the first time, will present a precise selection of the Fall 2017 men’s collections inside an extraordinary hi-tech installa<>tion. Paul Smith will also be present at the Fortezza, with the PS by Paul Smith contemporary collection.