HOT:SECOND pop-up in London trades physical products for digital experiences

HOT:SECOND pop-up in London trades physical products for digital experiences

HOT:SECOND is a world first circular economy concept store trading physical products for digital experiences. Open from 10am-10pm from Tuesday 19th-Thursday 21st November, founder Karinna Nobbs has collaborated with innovation studio Holition and 3D artist Emily Switzer to allow you to immersively experience digital fashion garments from pioneering brands including The Fabricant, Carlings and Christopher Raeburn.

The purpose of the beta pop up store is to challenge the notion of clothing ownership, to explore a potentially more sustainable and conscious cycle of production and consumption and to introduce as many people as possible to try digital fashion garments for the first time.

The “currency” of the store is the donation or customisation of an unloved physical garment (the target of which is to “save” 500 pieces of clothing from landfill during the 4 days) because there is no planet B.

This launch event will feature a debate between the partners about the potential future of digital fashion and of course there will be free drinks, good music, clever people and some surprises.