ISKO launches the first multi-sensorial event about denim during the Milan Design Week 2019

ISKO launches the first multi-sensorial event about denim during the Milan Design Week 2019

ISKO chose the exciting frame of the Milan Design Week to present Denim Sound Textures, the first immersive and interactive experience that introduces guests to the surprising multi-sensoriality of the much-loved fabric.

ISKO confirms denim as an inspirational material to see, touch and even to listen to. In fact, the sounds emitted by the different kinds of denim can stimulate different senses. The project culminates in ten creative interpretations, all different to each other, by some very exclusive brand partners that have relied on ISKO fabrics for their collections: HUGO, Madewell, Replay, Dovetail Workwear, François Girbaud, Taylor Stitch, 7 For All Mankind, Blue de Gênes, Tiziano Guardini and O’Neill.

This one-of-a-kind project is the result of ISKO’s focus on pushing the unlimited possibilities of denim: an ongoing technical, aesthetic and functional research process which highlights the core values of the company – competence, creativity, social and environmental responsibility – as its leading force.