Sharing values and expertise is at the very heart of ISKO, the leading denim ingredient brand behind people favorite jeans. Since the very beginning the company has relied upon three main pillars – competence, creativity and citizenship – through which the Responsible InnovationTM approach was developed.
On July 18th and 19th, these three aspects were further explored in their many facets in a special Washing Seminar that took place at Creative RoomTM, the company’s design and style research hub based in Castelfranco Veneto (Italy). The two-day initiative gathered representative from international brands such as Diesel, Guess, CP Company, Armani, Teddy, Massimo Dutti, Burton Menswear and Tiffosi.
Day 1 started with Rosey Cortazzi, ISKO Global Marketing Director, and Ebru Ozkucuk Guler, ISKO Senior Sustainability and CSR Executive, giving insight on ISKO’s expertise and knowledge and sharing the vision that allowed ISKO to become leader of the industry.
A trend presentation by Sam Trotman, Denim Dudes, a special workshop focusing on natural dyeing techniques by Celia Geraedts, Blue Print Amsterdam and a visit to the cutting-edge facilities of Everest Tecnologie Tessili srl were also part of the two-day event, an occasion to share values, knowledge and best practices.