For three seasons now IMG has been organizing the Mercedes Benz Fashion Week in Istanbul.
In a country where so many cultures, religions and histories get together it is not surprising that also the creativity in fashion is a given. Turkey excels since years now in its manufacturing, famous for its fine leatherworks and denim.
It has been for many years a destination for European brands to manufacture their clothes and many Russian retailers constantly go to Turkey to buy their fashion as well as other Balkan states.
So whilst Turkey is a relevant fashion destination it is still very passive on the international market and it is easily forgotten that there are very creative but most importantly sellable designers in Turkey.
During Istanbul Fashion Week these designers showed their collections and whilst there is upwards potential in their brand building skills, the collections themselves seem very promising.
Azur Kaprol, one of the most established couture designers who is established internationally anyway, presented her Fall/ Winter collection which included interesting prints, fine silk blouses with lots of refined details and not to forget amazing gowns which are breathtakingly beautiful and most importantly: extraordinary. Something which guarantees that a woman will be the only one in the room wearing it.
Moreover, Utopian by Studio Kaprol showed its first collection consisting of mens- and womenswear. Young, rebellious and with lots of energy this collection wants to target the more commercial end-consumer. Very wearable designs partnered with affordable prices will make sure that this brand could be very successful in Europe but also the UK and the US. The brand is special in so far that it is designed by a team of 14 young designers not only from the field of fashion design but also architecture, music and film.
Most to look out for is its denim collection, which is backed by Denimvillage. This will ensure the quality of the product as well as a strong partner behind the collection.
A young designers, fresh out of university which seemed very promising was Ece Gözen very talented in prints but also showed shirts and dresses with architectonical details.
Nihan Peker produced elegant clothing mostly colored in old-rosé with elegant over the knee skirts and dresses.
Other designers which are to-watch are DB Berdan,Özlem Ahiakin for womenswear and Özem Kaya as well as Hakan Akkaya for menswear and Simay Bülbül who works a lot with leather.