Jason Wu has signed on as an ambassador for the Woolmark Company. His role will be to implement ideas on how Australian merino wool can be incorporated into his own designs. Wu’s Fall collection already features several pieces of certified Woolmark, but for Spring, Wu will be implementing ‘cool wool’ into his collection.
“Merino wool has always played an integral role in my designs,” explained Wu. “Yet partnering with The Woolmark Company really allowed me to further explore and develop wool for summer. What my Spring/Summer 17 collection does is push the boundaries with conventional seasons, creating year-round luxurious pieces, which I could achieve by working with wool.”