JOOP! launches beachwear line with Naturana

JOOP! launches beachwear line with Naturana

After the successful launch of JOOP! Body & Loungewear Collection takes over the Naturana Dölker GmbH & Co. KG from the spring / summer season 2020, which is now the JOOP! Women beachwear license. JOOP! is expanding its product portfolio and the license business of the brand.

Under the motto “Island Safari”, the new Beachwear Spring / Summer Collection 2020 presents itself from its most beautiful side. Inspired by a relaxed South Sea island flair and the sensual colors of summer, the new collection entices with ease and makes you want sun, beach and sea. Sensuality and coolness – implemented in multifunctional models and in high-quality materials – characterize the collection.

Naturana is one of the best-known German corsetry manufacturers and one of the few companies that still operates production sites in Europe. Product development, design and pattern sewing are located at the company headquarters in Gomaringen. The products of the company, founded in 1917, are today exported to more than 40 countries worldwide.

 “We know about the high market potential of the premium brand JOOP! – also at JOOP! Women – and are convinced, together with Naturana, that this potential can now be sustainably exploited in the beachwear segment as well. The new JOOP! Beachwear will be a high quality and modern line for the demanding JOOP! woman. With this expansion of our product portfolio, the JOOP! Womenswear stronger in the focus. Their repositioning is our next big, creative challenge. The re-launch is planned for the fall / winter season 2020, “says Thorsten Stiebing, Managing Brand Director JOOP !.